Bing

You may have heard the speculation. It’s true: Microsoft will overhaul its approach to search. Live.com, according to Wired’s Epicenter, garners only 10% of all searches. Still, Microsoft thinks it has something to offer and may unveil Bing (code name Kumo) this Thursday @ the All Things Digital conference. Ad Age reports that Microsoft will spend approximately $80-$100 million on promoting Bing.