Posts Tagged Augmented Reality (AR)

2 Words: Augmented Reality

I’m not wagering any money, and I predict that Augmented Reality will be huge. People have said that the Internet and the external world do not play well together. However, they are starting to mesh. One trend will drive the proliferation of Augmented Reality apps: The smartphone. The soon-to-be ubiquitous smartphone. Imagine holding your phone camera to a product and gleaning data about it, including establishments that may have it in stock for a lower price! . . .. Take a gander at this video from Common Craft: Augmented Reality Explained. As the video explains, 3 components are necessary for working with Augmented Reality:

1. A smartphone
2. An Internet Connection
3. Software

(It also helps to have a GPS.)

Augmented Reality will play a key role in information retrieval, local search, geo-awareness, etc.

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