Bing

Posted on May 27, 2009 by briansmithmccallum

You may have heard the speculation. It’s true: Microsoft will overhaul its approach to search. Live.com, according to Wired’s Epicenter, garners only 10% of all searches. Still, Microsoft thinks it has something to offer and may unveil Bing (code name Kumo) this Thursday @ the All Things Digital conference. Ad Age reports that Microsoft will spend approximately $80-$100 million on promoting Bing.

About briansmithmccallum

Brian Smith McCallum, information and knowledge seeker, treads water and still attempts to throw you a lifepreserver in the information maelstrom, highlighting developments in the arena of searching and finding on the Web. He writes for CyberSkeptic's Guide to Internet Research.
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